In 2011, NIU took the first step towards a comprehensive university brand identity with the development of a broadly supported tagline, Learning Today, Leading Tomorrow, and a new institutional logo. Subsequent to this, the University created and adopted graphic standards to provide guidance to units across campus to implement the new NIU logo and tagline.
As the next step in the university-wide effort to further integrate communications and marketing materials, the Division of Marketing & Communications created a “clearinghouse” through which all communications, marketing, promotional pieces or products for NIU stakeholders (audiences larger than 50 recipients) should be sent in advance of distribution. This new clearinghouse is expected to significantly boost independent unit/departmental communications and marketing efforts by enhancing the distribution of these messages through university and/or additional communications channels.
Marketing materials such as emails, print publications, newsletters (electronic and print), advertisements (online and print), media buys (radio, TV and online (Pandora, I-Heart radio), videos, websites and social and digital campaigns, are effective tools for communicating with our external audiences.
The Division of Marketing & Communications will review marketing, advertising and informational materials developed for external stakeholders to ensure consistent brand and message integration and, where appropriate, recommend appropriate distribution mechanisms.